News
K4 publishes groundbreaking R&D/white paper
August 1, 2007—Cincinnati, OH. K4, a full-service design firm headquartered in Cincinnati, Ohio, recently finished an extensive, groundbreaking R&D/white paper entitled The Branded Financial Place, K4 Case Study in Customer-Driven Design.
As a significant contributor to and thought leader in the financial services industry (2,200+ financial institution projects), K4 has undertaken this case study/ongoing research effort to advance ideas among decision-makers who view (or would like to view) their financial service facilities/customer centers as a strategic aspect of business development and customer satisfaction.
The white paper includes insights on Emerging Realities for Financial Services Places, Product Development and Architecture, Rationale for Branded Buildings as well as a detailed Case Study Framework.
Co-authors John Schaefer (Principal at K4) and Steve Schwandner (President of Seeideas Inc.) are scheduling industry interviews, briefings and/or presentations on the white paper. In addition, the paper is available for re-publication.
For more information, contact Stacie Dearing (Director of Corporate
Services at K4) at 513.842.5432 or email her at sdearing@k4places.com.